Whether you are a massage therapist, acupuncturist or yoga instructor, we often find that wellness practitioners are overwhelmed by creating a website to get their work out in the world. Since we’re healers, we tend to be more knowledgable about matters of the body and spirit rather than technology.
So if you feel lost when it comes to cyberspace, there’s no need to worry. We’re going to help make it much less intimidating so that you can continue focusing on what matters most to you.
Start Massage Biz is here to give you a little Website 101 so that you don’t feel lost when using the modern world’s most important marketing tool.
(Note: This article might be super “basic” for those of you that already have some know-how in this department. But this article will be the first in a 3-part series where we will provide many more helpful details beyond just the basic.)
Terms of Technology
You can think about your website like a home that you rent. After all, you are paying for your very own spot on the internet.
When getting ready to set up your site, there are going to be several terms that you’ll encounter along the way. So we’re going to list them and explain what each of them is so that you can start your business website with confidence.
1. Domain Name
Your domain name is the street address of your house that you rent.
This is how people find your website. But it is not the website itself. Once you register your URL (which is the address of your page on the World Wide Web), no one else can take that name for the amount of time that you maintain the rights to it.
You’re able to purchase domain names:
- Or as a package deal with website hosting
2. Domain Name Privacy
As soon as you purchase a name for your site, you’ll often be offered domain name privacy. This is where your domain name registrar lists their own business address instead of yours.
Even though it often doubles your costs, we recommend it on some occasions. For instance:
- Since marketers like to use information published on domain names for find potential lead. Privacy will help you avoid a lot of junk mail that follows.
- If you only have your home address as a business address, it will also be helpful to your personal safety and privacy.
However, the extra cost might not be useful to you if you have a highly publicized business that already gets a lot of junk mail.
3. Web Hosting
Your web hosting is like the landlord of the house that you rent. Your web hosting provides the space to store your site data and files for what is usually an annual fee.
While most people purchase site hosting rights by the year, your plan could range anywhere from 1-5 years at a time.
You can purchase web hosting separately from your domain name. But often, website hosting companies will allow you to create a free domain name (for 1 year) with a website hosting contract.
However, note that you will likely have to pay for domain name registration in the years to come.
A Special Note on Email Addresses
You might have to pay extra if you want your email address to look professional such as:
Not all website hosts provide free email addresses. Some even make you pay for a certain number of email addresses. So it’s essential to find that out when looking at website hosts.
Now, back to the regularly scheduled programming.
4. Website Builder
Now that you have secured your website address and your website host, it’s time to building the actual website. This is like building the home on the address and land you just rented. It used to be that you had to know coding to build a website. Thankfully, this is no longer the case.
Website builders are mostly “drag and drop” technology. Wix, for example, is an option that makes this very easy. And many hosting options provide a free website builder with purchase of the hosting.
5. SSL Certificates
Google now requires a “security socket lock” or SSL Certificate for all websites that it links to. This means that the website has a level of security and encryption to keep you and your website users information safe.
Since “Google has dominated the search engine market, maintaining an 86.86 percent market share” writes
Many web hosting companies are now offering this option for free. But some do make you pay extra for it or for a security upgrade. So look for a free SSL certificate when signing up with a website host.
6. Search Engine Optimization (SEO)
You’ll hear a lot about SEO once you start getting into the world of websites.
Having good SEO is essentially how easy is it for you to rank highly on search engines like Google. Many web-hosting platforms try to make it easy for you to optimize your website yourself.
But do know that SEO is a website speciality that you may want to refer to an expert if you continue to have trouble.
Hope this helps you understand website 101. Let’s keep going! Check out Website 102: Way to Build Your Website, where we will talk about the different options you have for creating your website!