Preparing for Holiday Marketing

Preparing for Holiday Marketing

The holiday season is coming! So you’re definitely going to want to ensure that your wellness practice is ready to make the most out of all the excitement. For instance:

  • Do you know what promotions you’re going to run yet?
  • Is your marketing campaign prepped and ready to go?

If this is your wellness practice’s first time heading through the holidays, this article is going to help steer you in the right direction. Or maybe your business has been open for a while already, and you’re looking for some more ideas. Either way, Start Massage Biz is excited to share 5 tips on what works for us during the holidays.

1. Decide on Promotions

Some practitioners like to keep it simple and not offer promotions throughout the year. You might’ve even heard some preach that you should never lower your prices to give discounts.

Of course, doing what feels right for you and your business is the most important thing here. But I love to give back to my clients during the holiday season.

From Thanksgiving to New Years, I offer my steepest discounts on services and gift certificates. In December, I work the least amount of time, but more than double my income mostly due to gift certificate sales.

I’ve chosen to use discounts as they are intended: to drive sales.

My prices are high enough that occasional discounts don’t cut into my bottom line. And it makes me feel good to give to my community during the holiday season. Moreover, pretty much every customer you’ll meet absolutely loves holiday promotions or sales.

2. Be Precise With Your Offerings

Make sure you are clear on what you are discounting when you hold a promotion. You’ll want to make sure your offer is precise if you:

  • Offer more than one service
  • Sell products
  • Or offer gift certificates.

When you run special offers, it’s okay to treat them separately and not put discounts on everything. For instance, when I run a promotion, I always make it clear that services and gift certificates are on sale, but products are not.

You can change this up in any way that works for you. Just make sure there’s no confusion about what your customer can get discounted and what is still full price.

3. Calendar Your Campaigns

If you are running a sale, make sure to look ahead in your calendar. Note down when your promotions are going start and end so that you can communicate clearly with customers and stay on track.

Decide on which dates you’ll send out news of your promotional campaigns. For instance, you’ll want to consider the time frame that you should be sending the information out if you’re:

  • Running an ad
  • Sending out emails
  • Or mailing postcards.

You’ll also want to send out enough reminders to help initiate sales without bombarding potential clients with advertising. Customers love an exciting offer, but they definitely don’t enjoy having a spammy inbox.

4. Automate

They are so many ways you can “set it and forget it” on the internet today. So when running online marketing campaigns, you don’t have to stress.

When you plan your campaigns ahead of time, you can rest easy during the “holy-daze”. You’ll be able to sit back knowing that everything is going to happen the right way without you having to monitor it.

We like to automate with Benchmark for email marketing and Crowdfire for social media.

spa holiday

5. Celebrate

It’s fun to be festive! And clients always appreciate walking into a place that celebrates the season. Perhaps you like to:

  • Decorate your practice
  • Throw a party
  • Or even give physical gifts to your clients.

(If you’re reading this in 2021, that party might be virtual or following COVID guidelines.)

In Conclusion

We hope you got some awesome new ideas for how you can prepare your practice for the holiday season! Customers absolutely love seeing what businesses have to offer during the holidays.

So it’s a fantastic time to reach out to your community and social media following to spread some cheer through your wellness practice.

Are you looking to learn more about how you can market your business effectively? If so, we have a ton of resources on our site, including online courses in branding and marketing. It could be the perfect way to treat yourself to some enriching information that’ll help you start and grow your business.

How do you like to celebrate the holidays in your business? Let us know in the comments below!

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