You’re going to start your very own massage therapy business!
You have a rough idea of your plans for the business. But you need to make sure that you’re setting up your business in such a way that customers will want to keep coming back.
So how can you build up customer trust and loyalty so that your business flourishes?
The most important things that you need to know how to do to have a successful massage therapy business are the following:
While these two tasks may seem very similar, they are, in fact, two distinct and significant steps to take if you want to ensure that you’re running a successful business:
So What is the Difference Between Marketing and Branding?
Branding is a Strategy
Branding is the foundation of your business. Essentially, it is what you do so that customers can quickly identify you based on what you want to be known for. It’s your overall strategy for pulling in loyal customers. It is crucial for maintaining a steady flow of business.
If you think of any chain or local businesses that you trust and keep going back to, what do you remember about them?
You may remember the logos that they use to represent themselves, the way the employees treat you, or how all of their locations have the same theme inside.
In a word, these businesses that you trust and keep going back to are being consistent.
There are several aspects that you need to be aware of when it comes to branding:
- The focus of your work, your niche or modality
- Your understanding of your target customers
- Your business’s mission statement
- How your business will interact with customers
- Business colors and logos
Marketing is Tactical
Marketing comes after branding. It is the process of carrying out one-time strategic campaigns that focus on more short-term goals for your business. Effective marketing requires a thorough knowledge of its aspects, including how to drive clients to action, how to form marketing campaigns, and how to incorporate your brand into your marketing.
Marketing helps to sell your brand, and it cannot occur until you know how to set up and maintain your brand. Without first establishing a fantastic brand foundation, you will not be able to get the most out of marketing.
Your branding pulls in clients and generates your most loyal customers. Marketing can push new and already existing loyal customers to participate in your services. However, marketing is entirely dependent on your already existing brand. Your marketing campaigns should be your secondary concern if you haven’t already learned how to solidify your massage therapy business’s branding.
But what do you gain from learning the details about branding and marketing rather than just understanding them generally?
Create a Strong Foundation for Your Business
Your business’s brand is how you convey to clients what you are and pull them back time and time again. You need to understand how to set up the foundation of your brand and then maintain it so that clients will put their trust in your consistency.
Without a thorough and well-thought-out brand foundation, people may not respond as well as you would like towards your marketing.
Remember, marketing is a push tactic to get people to buy your services or products. And if people haven’t already been compelled to put their trust in your practice or business, they may not want to follow through with the action you want them to take. For instance, if you post an add about gift certificate sales you may not get much of a response if potential customers do not already know and trust your business.
Additionally, it is equally important to understand how to market your business once you have a proper solid foundation. Marketing is often an investment, and it requires a solid understanding of your time, finances, and customer base. It is how you target various people within the span of your target audience.
Your marketing campaign will require a lot of forms of advertisement, which include but are not limited to commercials, social media marketing, and seasonal sales.
Luckily for you:
Start Massage Biz offers a course to Help Your Business:
Branding Your Business to Make Bank will teach you how to create a solid brand for your practice or business. This course is worth 2 credits with the National Certification Board of Massage Therapy & Bodywork.
Our Branding Course Will Teach You How to:
- Understand your perfect niche market
- Discover your ideal clients
- Choose an available business name that you’ll love
- Create a brand message that your clients will understand
- Make your brand consistent with visuals with a logo, colors, and typography
For the best results, if you’re not already familiar with how to create a reliable brand for your massage or bodywork business, take the branding course.
Once you’ve followed all of the steps towards solidifying your business brand, you should undoubtedly take our other courses.