Branding

Legally Protect Your Massage Therapy Business: Copyrights, Patents, and Trademarks

Do you know the difference between a copyright, patent, and trademark? If not, it’s essential to understand the difference as you expand your massage therapy business: As a business-minded massage therapist, familiarizing yourself with these terms will help you stay out of any potential legal pitfalls.  Trademarks, patents, and copyrights are each potential aspects that …

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Is it time to rebrand your bodywork business?

Is It Time to Rebrand Your Business?

You already have your massage therapy business up and running. Your branding and marketing strategies have already been established.  But how can you tell when things are going well versus when it’s time to start rebranding?  The following article will help you to determine whether or not it’s in your best interests to change your …

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8 Brilliant Ways Branding Can Make Your Bodywork Business Boom

8 Brilliant Ways Branding Can Make Your Bodywork Business Boom

What do you think of when you hear the phrase, “Open Happiness?” Perhaps a pop of a lid, a sprinkle of fizz, or maybe a refreshing drink in your hand. Those two words create the image of Coca-Cola. Coca-Cola’s successful branding techniques have embedded the image of happiness in the minds of consumers. Now it’s …

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