It’s 2021, and everyone is excited for a New Year with new possibilities. If you’re like me, you want to make more money in 2021. If you’re looking to increase income and grow your massage practice or wellness business, you’ve come to the right place.
Now matter what type of business you own, you can make structural changes to make your business is scalable for higher profits. However, knowing where to go from where you are now is an important point worth learning about.
One-to-one services require your most valuable asset – time.
Your time is precious. It’s limited for everyone, and you cannot get it back. Every minute you spend earning money for your time is time away from your family, friends, and fun pursuits. Scaling your business also means leveraging your time beyond one-to-one services.
Get ready to discover 5 ways that you can scale your practice and leverage your time for money:
1. Create a Wellness Journey for Your Client
Sure, some clients come in regularly because they just want a “maintenance” service. These clients usually don’t have any particular problems that they are trying to solve. They’re just trying to relax for continued good health.
However, the vast majority of people that come into your services do so because they have an objective in mind. For instance, maybe they’re in pain or suffering from an injury. Perhaps they are experiencing swelling are preparing to deliver a baby. Whatever the reason might be, you want to make sure you address their objectives.
For this reason, we recommend having a service plan prepared for your clients. This plan would include:
● An assessment of where your clients are at
● A plan to get them to the desired results
● And a package deal for services.
By selling your services as a package deal, you help clients realize it will take more than one or two sessions to see results. So it provides a greater chance that your clients will receive results. And it helps you book up your practice and generate more revenue.
Once clients have completed their starting package, move them to your membership program for those maintenance or relaxation services.
2. Hire Help
Although hiring help might look like an expense initially, it can help you scale your business into what you envision it to be. Hiring help could mean getting employees, contractors or vendors to provide some or all of the services.
Or maybe you’d like to hire help for other facets of business such as reception, finances, marketing or social media. Either way, you’ll be able to have more time to do what you want to while still making money!
We love to use Fiverr.com to hire freelancers for just about anything from reception, virtual assistants, marketing and social media help.
3. Offer Group Services
By packing in more people and serving them all at once, you can earn more money. However, you’d still be trading your time for money.
For instance, a group service that you might offer could be a group health coaching class on the common problem of lower back pain.”Sign up your clients to a series of exercise, movement and stretching classes to increase low back strength, endurance and flexibility. Help solve common problems to groups of community members that want the extra help.
4. Provide Virtual Products
Offering a virtual product such as an ebook or online course allows you to do a project once and then sell it over and over again. The sky is the limit on how much you can make, and you leverage your time to the max when you create these.
Although these things can seem time-consuming to do at first, it pays off because you’ll rarely need to work on them again after you’ve completed them! And depending on the type of virtual product you choose to create, you can even price it as low-hanging fruit to generate even more sales over time.
5. Publishing Books
Writing a book is another way you can leverage your time for money. Write it, edit it, and find a publication that’s right for you to receive the benefits for years to come.
Not only will this be a way for you to immortalize your mark on the world. It will also help establish you as a trustworthy industry authority that others will look up to.
Although scaling your business requires some strategic thinking on what you want to do next, it is easier than it seems in many ways. By setting goals for each of the above tips and implementing them, you’re bound to start seeing increasing income.
But through all this, you don’t want to forget about our old friend marketing. If you’re interested in learning everything you need to know about marketing, check out our online course!
What methods do you like to use to scale your business? Let us know in the comments below.